Abstract
This study investigated the relationship between ethical and societal interpretations of issues and voters' decision-making strategies within systematically varied electoral issue environments. Analysis across two issue milieus using two measures of the decision-making process found that individuals who ascribed an ethical interpretation to issues were more likely to use a noncompensatory strategy, which focuses on one or two key issues in the decision-making process, than individuals who ascribed a societal interpretation to issues. This relationship held when the number of issues considered important and the importance placed on “social-moral” issues each were controlled.
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