Abstract
A number of studies have investigated the impact of U.S. television programs on foreign audiences. A meta-analysis of these studies reveals a small, but statistically significant, association between exposure to U.S. entertainment programs and attitudes, perceptions, and behaviors of foreign audiences. When taking study characteristics into consideration, only language of the questionnaire produced a significant difference in correlation size, with studies using English questionnaires displaying a larger effect. Also, contrary to the assumptions of a uniform effects model, the findings indicate that the magnitude of the relationship depends upon the type of dependent measure.
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