News on the 700 Club: The Cycle of Religious Activism

Abstract

This content analysis evaluates political topics and themes of televangelist Pat Robertson's high-profile news program The 700 Club during the early months of the 1992 presidential campaign. Considered the media arm of the Religious Right, this program was found to go against the trend of increasingly political and less religious content observed in earlier analyses of equivalent episodes during the 1983, 1986, and 1989 seasons. In addition, political topics were addressed more neutrally than in the past. The study discusses the possible impact of an increasingly competitive telecommunication environment on religious broadcasters.