Abstract
Audiences make television news choices based on several factors, such as liking the newscaster, the content and scope of news programs, or from the carry-over effect of the preceding or following programs. Here, evaluation of the anchor person appeared to be most important in picking a weather program, less important for selected news and sports programs. Viewers reported that quality and scope of local news also drew them to particular programs. Findings are based on a telephone survey.
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