Newspaper Column Readers' Gender Bias: Perceived Interest and Credibility

Abstract

This article reports results of an experiment designed to test effects of gender on perceived credibility of a newspaper columnist and on subjects' interest in a newspaper columnist's writing. Quantitative methods—factor analysis and analysis of variance—enabled the authors to draw these conclusions: gender does affect the perceived interest level of newspaper columns, with males preferring columns written by men and females preferring columns written by women; gender did not have an effect on columnist credibility.