Abstract
With intravenous drug users as a target audience, distribution of brochures and pamphlets, along with use of some billboards, in Cleveland, Ohio, resulted in an increase in general public awareness of AIDS as a social problem, but did not result in much increase in knowledge of how to prevent AIDS, with the exception that citizens in Cleveland, versus another control city in Ohio, did know that needles can be sterilized with bleach. The campaign did prove its ability to influence public concern about issues by moving one concern up, an example of agenda-setting.
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