Abstract
Some advertisers try to make sure copy in farm journals is favorable to their product, according to a mail survey of 190 members of the American Agricultural Editors Association (78% response rate). Many farmers rely on farm journals for information in an increasingly complex industry. Yet 62% of the farm journalists reported receiving pressures from advertisers, while about half said that advertising had actually been withdrawn on occasion. About half also reported that keeping distance from advertisers is a challenge.
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