Abstract
Individuals who rent films to watch on their videocassette player at home can be divided into viewers who think what they do is like watching television versus those who think of it more like theater film viewing. The difference affects the types of activities they think are normal—such as eating or answering the telephone—during viewing. This study, based on both focus group and mail survey information, shows that income and certain activities during viewing are associated with individuals who think of home video as film.
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