Community Orientations and Newspaper Use among Korean Newcomers

Abstract

A telephone survey of 165 Korean residents of Seattle examined newspaper use as a function of psychological orientation to Korea, the United States, both or neither. The study found main effects of orientation on newspaper use as well as a series of significant interaction effects between Korean-community and American-community orientations in predicting subscription, readership and attention to certain types of content. The paper concludes with implications for editorial decisionmakers in host and ethnic newspapers.