Abstract
Joseph Pulitzer put a stamp on his age when he brought his brand of journalism from St. Louis to New York in 1883. Pulitzer emphasized illustrations, advertising, and a culture of consumption for working men who—Pulitzer believed—saved money to enjoy life with their families when they could, at Coney Island for example. By contrast, long-established editor Charles A. Dana held to a traditional view of the working man as one engaged in a struggle to better his working conditions and to improve himself. Dana thought the 20th century would see even fewer faddish illustrations and wished newspapers did not need advertising. Dana resisted buying a Linotype. These two editors, and their newspapers, reflected two worlds—one old, one new—and Pulitzer won.
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