Why Teenagers Do Not “Read All about it”

Abstract

This study takes an integrative look at the correlates of newspaper nonreadership among teenagers. The author surveys more than a thousand high school students form Dallas, Texas. The results, based on regression analysis, suggest that the most important predictor of nonreadership is perception of time and effort needed to read the newspaper, with nonreaders having neither time nor interest. Nonreaders are also less likely to read magazines. In addition, their home environment is not conducive to newspaper reading. Nonreaders do look at the newspaper for information about products advertised.