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Does Advertising Lower the Prices of Newspapers to Consumers?

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online December, 1989

Does Advertising Lower the Prices of Newspapers to Consumers?

Volume 66, Issue 4

https://doi.org/10.1177/107769908906600404

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