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Effects of Attractiveness of the Endorser on the Performance of Testimonial Ads

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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First published online September, 1985

Effects of Attractiveness of the Endorser on the Performance of Testimonial Ads

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Volume 62, Issue 3

https://doi.org/10.1177/107769908506200313

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