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How Amount of Brand Advertising is Related to Consumer Buying Behavior

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online December, 1983

How Amount of Brand Advertising is Related to Consumer Buying Behavior

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Volume 60, Issue 4

https://doi.org/10.1177/107769908306000416

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