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Viewer Perceptions of Color and Black-and-White Paid Political Advertising

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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First published online December, 1973

Viewer Perceptions of Color and Black-and-White Paid Political Advertising

Volume 50, Issue 4

https://doi.org/10.1177/107769907305000405

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