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Advertisers' Use of TV Ratings: Some Recent Changes,Implications

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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First published online June, 1971

Advertisers' Use of TV Ratings: Some Recent Changes,Implications

Volume 48, Issue 2

https://doi.org/10.1177/107769907104800209

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