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Headline-and-Lead Scanning vs. Whole-Item Reading in Newspaper Content Analysis

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online June, 1966

Headline-and-Lead Scanning vs. Whole-Item Reading in Newspaper Content Analysis

Volume 43, Issue 2

https://doi.org/10.1177/107769906604300219

Abstract

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