Attitude Measurement in Communication Research

Adams Jack , “Effect of Reference Group and Status on Opinion Change,” Journalism Quarterly, 37:408 (1960).

Ake James N. , “A Rapid Machine Procedure for Determining Scalability of Any Number of Questions,” Public Opinion Quarterly, 26:121 (1962).

Anast Philip , “Attitudes Toward the Press as a Function of Interests,” Journalism Quarterly, 38:376 (1961).

Barrow Lionel C. Jr. Westley Bruce H. , Television Effects: A Summary of the Literature and Proposed General Theory (Madison: University of Wisconsin Television Laboratory [Bulletin No. 9], 1958).

Becker Richard W. Parker Edwin B. , “A Model for Simulation of Attitude Change Within an Individual,” in Paul J. Deutschmann Memorial Papers in Mass Communications Research (Cincinnati: Scripps-Howard Research, 1963), p. 45.

Berlo David K. Kumata Hideya , “The Investigator: The Impact of a Satirical Radio Drama,” Journalism Quarterly, 33:287 (1956).

Bigman Stanley K. , “Public Reactions to the Death of a Daily,” Journalism Quarterly, 32:267 (1955).

Brehm Jack W. Cohen Arthur R. , Explorations in Cognitive Dissonance (New York: Wiley, 1962).

Brinton James E. , “Public Attitudes Toward the Press,” unpublished Ph.D. dissertation, Stanford University, 1956.

Brinton James E. , “Deriving an Attitude Scale from Semantic Differential Data,” Public Opinion Quarterly, 25:289 (1961).

Brinton James E. Bush Chilton R. Newell Thomas M. , The Newspaper and Its Public (Stanford: Institute for Communication Research, 1957).

Brinton James E. Carter Richard F. , “Pay TV: Changes in a Mass Medium Image.” A paper read at Association for Education in Journalism convention, 1960.

Brinton James E. McKown Norman L. , “Effects of Newspaper Reading on Knowledge and Attitudes,” Journalism Quarterly, 38:187 (1961).

Campbell Ernest Q. , “Scale and Intensity Analysis in the Study of Attitude Change,” Public Opinion Quarterly, 26:227 (1962).

Cannell Charles F. MacDonald James C. , “The Impact of Health News on Attitudes and Behavior,” Journalism Quarterly, 33:315 (1956).

Carter Richard F. , “Connotation, Denotation and Cognitive Change,” Stanford University Institute for Communication Research, 1959 (mimeographed).

Carter Richard F. , “The Problem of Process.” A paper read at Association for Education in Journalism convention, 1961.

Carter Richard F. , “Stereotyping as a Process,” Public Opinion Quarterly, 26:77 (1962).

Carter Richard F. , “Some Effects of the Debates,” in Kraus Sidney , ed., The Great Debates (Bloomington: University of Indiana Press, 1962).

Carter Richard F. , “Communication and Affective Relations,” Journalism Quarterly, 42:203 (1965).

Carter Richard F. Greenberg Bradley S. , “Newspapers or Television: Which Do You Believe?” Journalism Quarterly, 42:29 (1965).

Carter Richard F. Ruggels Lee Chaffee Steven , “Explorations in Semantic Space.” A paper read at Association for Education in Journalism convention, 1964.

Carter Richard F. Sweigert Ray L. Jr. , “Rehearsal Dissonance and Selective Information-Seeking,” in Paul J. Deutschmann Memorial Papers in Mass Communications Research (Cincinnati: Scripps-Howard Research, 1963), p. 35.

Carter Roy E. Jr. , “The Press and Public School Superintendents in California,” Journalism Quarterly, 31:175 (1954).

Carter Roy E. Jr. , “The Content Response Code: A Pre-Testing Procedure,” Journalism Quarterly, 32:147 (1955).

Carter Roy E. Jr. Clarke Peter , “Suburbanites, City Residents and Local News,” Journalism Quarterly, 40:548 (1963).

Chu Godwin C. , “Problems of Cross-Cultural Communications Research,” Journalism Quarterly, 41:557 (1964).

Cranston Pat , “Listener Opinions of Radio-TV Advertising Campaigns,” Journalism Quarterly, 35:385 (1958).

Crespi Irving , Attitude Research, American Marketing Research Techniques Series No. 7 (New York: American Marketing Association, 1965).

Crespi Leo P. , “Some Observations on the Concept of Image,” Public Opinion Quarterly, 25:115 (1961).

Danielson Wayne A. , “Eisenhower's February Decision: A Study of News Impact,” Journalism Quarterly, 33:433 (1956).

Davison Phillips W. , “A Public Opinion Game,” Public Opinion Quarterly, 25:210 (1961).

DeFleur Melvin L. Westie Frank R. , “Attitude as a Scientific Concept,” Social Forces, 42:17 (1963).

Deutschmann Paul J. Kiel Donald , A Factor Analytic Study of Attitudes Toward the Mass Media (Cincinnati: Scripps-Howard Research, 1960).

Dodd Stuart C. Hong Chick Sung , “A Comparison of Scales for Degrees of Opinion,” Journalism Quarterly, 37:280 (1960).

Dotson Louis , “An Empirical Study of Attitude-Component Theory,” Public Opinion Quarterly, 26:64 (1962).

Festinger Leon , A Theory of Cognitive Dissonance (Evanston: Row, Peterson, 1957).

Festinger Leon , Conflict, Decision and Dissonance (Stanford, Calif.: Stanford University Press, 1964).

Fink Raymond , “The Retrospective Question,” Public Opinion Quarterly, 24:143 (1960).

Gerbner George , “The Social Anatomy of the Romance-Confession Cover Girl,” Journalism Quarterly, 35:299 (1958).

Greb Gordon B. , “Surveying Public Opinion by ‘Beeper' Telephone,” Journalism Quarterly, 36:67 (1959).

Green Bert F. , “Attitude Measurement,” in Gardner Lindzey , ed., Handbook of Social Psychology, Vol. 1 (Cambridge: Addison-Wesley, 1954).

Greenberg Bradley S. , “Community Press as Perceived by Its Editors and Readers,” Journalism Quarterly, 41:437 (1964).

Greenberg Bradley S. Tannenbaum Percy H. , “The Effects of Bylines on Attitude Change,” Journalism Quarterly, 38:535 (1961).

Heider Fritz , The Psychology of Interpersonal Relations (New York: Wiley, 1953).

Hess Daniel J. , “Attitudes Toward Journalism in Church-Related Colleges,” Journalism Quarterly, 40:236 (1963).

Hoch Hans Allen Terrence M. Lazer William , “Effects of the Cancer Scares: The Residue of News Impact,” Journalism Quarterly, 38:25 (1961).

Hodgins Eric , “The Believability Survey,” Saturday Review, June 9, 1962, p. 59.

Katz Daniel , ed., Special Issue on Attitude Change, Public Opinion Quarterly, 24, No. 2 (1960).

Kelman Herbert C. , “Processes of Opinion Change,” Public Opinion Quarterly, 25:47 (1961).

Kerrick Jean S. Anderson Thomas E. Swales Luita B. , “Balance and the Writer's Attitude in News Stories and Editorials,” Journalism Quarterly, 41:207 (1964).

Kumata Kideya Schramm Wilbur , “A Pilot Study of Cross-Cultural Meaning,” Public Opinion Quarterly, 20:229 (1956).

Lyle Jack , “Semantic Differential Scales for Newspaper Research,” Journalism Quarterly, 37:559 (1960).

Lyle Jack , “The Audience Impact of a Double Newspaper Merge,” Journalism Quarterly, 39:145 (1962).

Lyle Jack , “Religion and Politicals and Mediators in the Perception of Bias.” Unpublished memorandum (undated).

Lyle Jack Wilcox Walter , eds., “A Community Daily in a Changing Metropolitan Environment” (Los Angeles: UCLA Department of Journalism, 1963).

Maccoby Nathan Maccoby Eleanor E. , “Homeostatic Theory in Attitude Change,” Public Opinion Quarterly, 25:538 (1961).

McLeod Jack M. Hawley Searle E. Jr. , “Professionalization Among Newsmen,” Journalism Quarterly, 41:529 (1964).

McNemar Quinn , “Opinion-Attitude Methodology,” Psychological Bulletin, 43:289 (1946).

Mehling Reuben , “Attitude Changing Effect of News and Photo Combinations,” Journalism Quarterly, 36:189 (1959).

Mehling Reuben , “A Simple Test for Measuring Intensity of Attitude,” Public Opinion Quarterly, 23:576 (1959).

Mendelsohn Harold , “Measuring the Process of Communications Effect,” Public Opinion Quarterly, 26:411 (1962).

Moeller Leslie G. Budd Richard W. , “Readership of and Attitudes Toward Journalism Quarterly,” Journalism Quarterly, 39:471 (1962).

Osgood Charles E. Tannenbaum Percy H. , “The Principle of Congruity and the Prediction of Attitude Change,” Psychology Review, 62:42 (1955).

Osgood Charles E. Suci George J. Tannenbaum Percy H. , The Measurement of Meaning (Urbana: University of Illinois Press, 1957).

Pearlin Leonard I. , “The Appeals of Anonymity in Questionnaire Response,” Public Opinion Quarterly, 25:640 (1961).

Roper Elmo , New Trends in the Public's Measure of Television and Other Media (New York: Television Information Office, 1964).

Roper Elmo , The Public's View of Television and Other Media 1959–1964 (New York: Television Information Office, 1965).

Rose Arnold M. , “Mental Health Attitudes of Youth as Influenced by a Comic Strip,” Journalism Quarterly, 38:333 (1961).

Rosen Ned A. , “Anonymity and Attitude Measurement,” Public Opinion Quarterly, 24:675 (1960).

Samuelson Merrill , “A Standardized Test to Measure Job Satisfaction in the Newsroom,” Journalism Quarterly, 39:285 (1962).

Sargeant Leslie W. , “Communicator Image and News Reception,” Journalism Quarterly, 42:35 (1965).

Schaleben Arville , “What Survey Do You Believe?,” Saturday Review, May 12, 1962, p. 72.

Sherif Muzafer Hovland Carl I. , Social Judgment (New Haven: Yale University Press, 1961).

Smith Don , “Political Opinions and News of International Events,” Journalism Quarterly, 39:525 (1962).

Steiner Ivan D. , “Scalogram Analysis as a Tool for Selecting Poll Questions,” Public Opinion Quarterly, 19:415 (1955–56).

Stouffer S. A. , Measurement and Prediction (Princeton: Princeton University Press, 1950).

Swinehart James McLeod Jack M. , “News About Science: Channels, Audiences and Effects,” Public Opinion Quarterly, 24:583 (1960).

Tannenbaum Percy H. McLeod Jack M. , “Public Images of Mass Media Institutions,” in Paul J. Deutschmann Memorial Papers in Mass Communications Research (Cincinnati: Scripps-Howard Research, 1963).

Tebbel John , “What News Does the Public Believe?,” Saturday Review, March 10, 1962, p. 43.

Thurstone L. L. Chave E. J. , The Measurement of Attitude (Chicago: University of Chicago Press, 1929).

Westley Bruce H. Severin Werner J. , “Some Correlates of Media Credibility,” Journalism Quarterly, 41:325 (1964).

Wiebe G. D. , “Some Implications of Separating Opinions from Attitudes,” Public Opinion Quarterly, 17:328 (1953).