Studies of Consumption of Mass Media Content

Albert Robert S. Meline Harry B. , “The Influence of Social Status on the Uses of Television,” Public Opinion Quarterly, 22:145–51 (Summer 1958).

Baker Dean C. MacDonald James C. , “Newspaper Editorial Readership and Length of Editorials,” Journalism Quarterly, 38:473–79 (Fall 1961).

Barnes Arthur M. , “Research in Radio and Television News, 1947–57,” Journalism Quarterly, 34:323–32 (Summer 1957).

Barrow Lionel C. Jr. , “Factors Related to Attention to the First Kennedy-Nixon Debate,” Journal of Broadcasting, 5:229–38 (Summer 1961).

Baxter William S. , “The Mass Media and Young People,” Journal of Broadcasting, 5:49–58 (Winter 1960–61).

Belson William A. , “The Effects of Television on the Reading and the Buying of Newspapers and Magazines,” Public Opinion Quarterly, 25:366–81 (Fall 1961).

Belson William A. , “A Reply to Parker's Note,” Public Opinion Quarterly, 27:321–29 (Summer 1963).

Berelson Bernard , “In the Presence of Culture.,” Public Opinion Quarterly, 28:1–12 (Spring 1964).

Bogart Leo , “Magazines Since the Rise of Television,” Journalism Quarterly, 33:153–66 (Spring 1956).

Bogart Leo , “Measuring the Effectiveness of an Overseas Information Campaign: A Case History,” Public Opinion Quarterly, 21:475–98 (Winter 1957–58).

Bogart Leo Orenstein Frank E. , “Mass Media and Community Identity in an Interurban Setting,” Journalism Quarterly, 42:179–88 (Spring 1965).

Bostian Lloyd R. Ross John E. , “Functions and Meanings of Mass Media for Wisconsin Farm Women,” Journalism Quarterly, 42:69–76 (Winter 1965).

Brinton James E. McKown Norman L. , “Effects of Newspaper Reading on Knowledge and Attitude,” Journalism Quarterly, 38:187–95 (Spring 1961).

Cannell Charles F. MacDonald James C. , “The Impact of Health News on Attitudes and Behavior,” Journalism Quarterly, 33:315–23 (Summer 1956).

Cannell Charles F. Sharp Harry , “The Impact of the 1955–56 Detroit Newspaper Strike,” Journalism Quarterly, 35:26–35 (Winter 1958).

Carter Richard F. , “Writing Controversial Stories for Comprehension,” Journalism Quarterly, 32:319–28 (Summer 1955).

Carter Richard F. Greenberg Bradley S. , “Newspaper or Television: Which do You Believe?” Journalism Quarterly, 42:29–34 (Winter 1965).

Carter Roy E. Jr. Clarke Peter , “Suburbanites, City Residents and Local News,” Journalism Quarterly, 40:548–58 (Autumn 1963).

Carter Roy E. Jr. Troldahl Verling C. , “Use of a Recall Criterion in Measuring the Educational Television Audience,” Public Opinion Quarterly, 26:114–20 (Spring 1962).

Carter Roy E. Jr. Sepulveda Orlando , “Some Patterns of Mass Media Use in Santiago de Chile,” Journalism Quarterly, 41:216–24 (Spring 1964).

Converse Philip E. , “Information Flow and the Stability of Partisan Attitudes,” Public Opinion Quarterly, 26: 578–99 (Winter 1962).

Danielson Wayne A. , “Eisenhower's February Decision: A Study of News Impact,” Journalism Quarterly, 33:433–41 (Fall 1956).

Deutschmann Paul J. , “The Mass Media in an Underdeveloped Village,” Journalism Quarterly, 40:27–35 (Winter 1963).

Deutschmann Paul J. , “Viewing, Conversation and Voting Intentions,” in Kraus Sidney , ed., The Great Debates (Bloomington: Indiana University Press, 1962), pp. 232–52.

Deutschmann Paul J. Danielson Wayne A. , “Diffusion of Knowledge of the Major News Story,” Journalism Quarterly, 37:345–55 (Summer 1960).

Deutschmann Paul J. McNelly John T. Ellingsworth Huber , “Mass Media Use by Sub-Elites in 11 Latin American Countries,” Journalism Quarterly, 38:460–72 (Autumn 1961).

Deutschmann Paul J. Pinner Frank A. , A Field Investigation of the Two-Stage Flow of Communication, East Lansing: Michigan State University, 1960 (mimeographed).

Edelstein Alex S. Larsen Otto N. , “The Weekly Press' Contribution to a Sense of Urban Community,” Journalism Quarterly, 37:489–98 (Fall 1960).

Edelstein Alex S. Schulz Blaine J. , “The Weekly Newspaper's Leadership Role as Seen by Community Leaders,” Journalism Quarterly, 40:565–74 (Fall 1963).

Erskine Hazel Gaudet , “The Polls: The Informed Public,” Public Opinion Quarterly, 26:669–77 (Winter 1962).

Erskine Hazel Gaudet , “The Polls: Textbook Knowledge,” Public Opinion Quarterly, 27:133–41 (Spring 1963).

Erskine Hazel Gaudet , “The Polls: Exposure to Domestic Information,” Public Opinion Quarterly, 27:491–500 (Fall 1963).

Erskine Hazel Gaudet , “The Polls: Exposure to International Information,” Public Opinion Quarterly, 27:658–62 (Winter 1963).

Felstehausen Herman , “Headline Motivation and Reader Response in a Farm Magasine,” Journalism Quarterly, 39:216–18 (Spring 1962).

Forer Raymond , “The Impact of a Radio Program on Adolescents,” Public Opinion Quarterly, 19:184–94 (Summer 1955).

Fuchs Douglas A. , “Election Day Newscasts and Their Effects on Western Voter Turnout,” Journalism Quarterly, 42:22–28 (Winter 1965).

Glaser William A. , “Television and Voting Turnout,” Public Opinion Quarterly, 24:71–86 (Spring 1965).

Goldsmith Adolph O. , “Comprehensibility of Initials in Headlines,” Journalism Quarterly, 35:212–15 (Spring 1958).

Greenberg Bradley S. , “Dimensions of Informal Communication,” Paul J. Deutschmann Memorial Papers in Mass Communications Research (Cincinnati: Scripps-Howard Research, 1963), pp. 35–44.

Greenberg Bradley S. , “The Effects of Communicator Incompatibility on Children's Judgments of Television Programs,” Journal of Broadcasting, 8:157–71 (Spring 1964).

Greenberg Bradley S. , “Diffusion of News of the Kennedy Assassination,” Public Opinion Quarterly, 28:225–32 (Summer 1964).

Greenberg Bradley S. , “Person-to-Person Communication in the Diffusion of News Events,” Journalism Quarterly, 41:489–94 (Autumn 1964).

Greenberg Bradley S. Brinton James E. Farr Richard S. , “Diffusion of News about an Anticipated Major News Event,” Journal of Broadcasting, 9:129–42 (Spring 1965).

Hansen Morris H. Horwitz William N. Madow William G. , Sample Survey Methods and Theory, Vol. I: Methods and Applications (New York: Wiley, 1953).

Hamilton Robert V. Lawless Richard H. , “Television Within the Social Matrix,” Public Opinion Quarterly, 20: 393–404 (Summer 1956).

Haskins Jack B. Jones Robert L. , “Trends in Newspaper Reading; Comic Strips, 1949–1954,” Journalism Quarterly, 32:422–33 (Fall 1955).

Hazard William R. , “Some Personal and Social Influences on Telecast Viewing,” Public Opinion Quarterly, 26:429–34 (Fall 1962).

Hill Richard J. Bonjean Charles M. , “News Diffusion: A Test of the Regularity Hypothesis,” Journalism Quarterly, 41:336–42 (Summer 1964).

Himmelweit Hilde Oppenheim A. N. Vince Pamela , Television and the Child (Published for the Nuffield Foundation, London and New York: Oxford University Press, 1958).

Jones Robert L. Beldo Leslie A. , “Methodological Improvements in Readership Data Gathering,” Journalism Quarterly, 30:345–53 (Summer 1953).

Kearl Bryant , “The Non-Reader in a Magazine Readership Survey,” Journalism Quarterly, 34:475–80 (Fall 1957).

Kimball Penn , “People Without Papers,” Public Opinion Quarterly, 23:389–98 (Fall 1959).

Kraus Sidney Mehling Reuben El-Assal Elain , “Mass Media and the Fallout Controversy,” Public Opinion Quarterly, 27:191–205 (Summer 1963).

Larsen Otto N. Edelstein Alex S. , “Communication, Consensus and the Community Involvement of Urban Husbands and Wives,” Acta Sociologica, 5:15–30 (1960).

Larsen Otto N. Hill Richard J. , “Mass Media and Interpersonal Communication in the Diffusion of a News Event,” American Sociological Review, 19:426–33 (August 1954).

Lyle Jack , “Audience Impact of a Double Newspaper Merger,” Journalism Quarterly, 39:145–51 (Spring 1962).

Lyle Jack , “Immediate vs. Delayed Reward Use of Newspapers by Adolescents,” Journalism Quarterly, 39:83–85 (Winter 1962).

Lynch Mervin D. Lo Dahren , “Effect of Combining Styles of Composition on Recall and Images of Radio Scripts,” Journal of Broadcasting, 7:167–72 (Spring 1963).

Mason Robert , “The Use of Information Sources by Influentials in the Adoption Process,” Public Opinion Quarterly, 27:455–66 (Fall 1963).

McNelly John T. , “Meaning Intensity and Interest in Foreign News Topics,” Journalism Quarterly, 39:161–68 (Spring 1962).

McNelly John T. Fonseca Eugenio , “Media Use and Political Interest at the University of Costa Rica,” Journalism Quarterly, 41:225–31 (Spring 1964).

Mendelsohn Harold , “Broadcast vs. Personal Sources of Information in Emergent Public Crises: The Presidential Assassination,” Journal of Broadcasting, 8:147–56 (Spring 1964).

Mendelsohn Harold , “Comments on Spitzer's. ‘A Comparison of Six Investigations,' ” Journal of Broadcasting, 9:51–54 (Winter 1964–65).

Merrill Irving R. , “Broadcast Viewing and Listening by Children,” Public Opinion Quarterly, 25:263–76 (Summer 1961).

Murphy Donald R. , “How a Farm Paper Uses Research in Journalism,” Journalism Quarterly, 33:175–78 (Spring, 1956).

Nafziger Ralph O. MacLean Malcolm Engstrom Warren , “Useful Tools for Interpreting Newspaper Readership Data,” Journalism Quarterly, 28:441–56 (Fall 1951).

Neter John Wasserman William , Fundamental Statistics for Business and Economics (New York: Allyn and Bacon, Inc., 1956).

Noelle-Neumann Elisabeth , “Mass Communication Media and Public Opinion,” Journalism Quarterly, 36:401–9 (Fall 1959).

Parker Edwin B. , “Changes in the Function of Radio and the Adoption of Television,” Journal of Broadcasting, 5:39–48 (Winter 1960–61).

Parker Edwin B. , “Television and the Process of Cultural Change,” Journalism Quarterly, 38:537–40 (Fall 1961).

Parker Edwin B. , “The Effects of Television on Public Library Circulation,” Public Opinion Quarterly, 27:578–89 (Winter 1963).

Parker Edwin B. , “Correspondence and Comment–-The Effects of Television on Magazine and Newspaper Reading: A Problem in Methodology,” Public Opinion Quarterly, 27:315–20 (Summer 1963).

Parker Edwin B. Paisley William J. , “Predicting Library Circulation from Community Characteristics,” Public Opinion Quarterly, 24:39–53 (Spring 1965).

Peterson Wilbur , “Is Daily Circulation Keeping Pace with the Nation's Growth?” Journalism Quarterly, 36:12–22 (Winter 1959).

Rogers Everett M. , The Diffusion of Innovations (New York: The Free Press of Glencoe, 1962).

Rose Arnold M. , “Mental Health Attitudes of Youth as Influenced by a Comic Strip,” Journalism Quarterly, 35:333–42 (Summer 1958).

Samuelson Merrill Carter Richard F. Ruggels Lee , “Education, Available Time and use of Mass Media,” Journalism Quarterly, 40:491–96 (Fall 1963).

Schramm Wilbur , “Measuring Another Dimension of Newspaper Readership,” Journalism Quarterly, 24:293–306 (1947).

Schramm Wilbur , “Mass Communication,” Annual Review of Psychology, 13:251–75 (1962).

Schramm Wilbur Carter Richard F. , “Effectiveness of a Political Telethon,” Public Opinion Quarterly, 23:121–26 (Spring 1954).

Schramm Wilbur Lyle Jack Parker Edwin B. , “Patterns in Children's Reading of Newspapers,” Journalism Quarterly, 37:35–40 (Winter 1960).

Schramm Wilbur Lyle Jack Parker Edwin B. , Television in the Lives of Our Children, (Stanford, Calif.: Stanford University Press, 1961).

Sheatsley Paul B. Feldman Jacob J. , “The Assassination of President Kennedy: A Preliminary Report on Public Reactions and Behavior,” Public Opinion Quarterly, 28:189–215 (Summer 1964).

Shepherd John R. , “Newspaper Publicity and Educational Television Viewing,” Journalism Quarterly, 41:103–4 (Winter 1964).

Spitzer Stephen P. , “Mass Media vs. Personal Sources of Information About the Presidential Assassination: A Comparison of Six Investigations,” Journal of Broadcasting, 9:45–50 (Winter 1964–65).

Stempel Guido H. III , “Selectivity in Readership of Political News,” Public Opinion Quarterly, 25:400–4 (Fall 1961).

Stewart Janice S. , “Content and Readership of Teen Magazines,” Journalism Quarterly, 41:580–82 (Autumn 1964).

Swanson Charles E. , “What They Read in 130 Daily Newspapers,” Journalism Quarterly, 32:411–21 (Fall 1955).

Sweetser Frank L. Jr. , “Home Television and Behavior: Some Tentative Conclusions,” Public Opinion Quarterly, 19:79–84 (Spring 1955).

Swinehart James W. McLeod Jack M. “News About Science: Channels, Audiences and Effects,” Public Opinion Quarterly, 24:583–89 (Winter 1960).

Tannenbaum Percy H. , “The Indexing Process in Communication,” Public Opinion Quarterly, 19:292–302 (Fall 1955).

Tannenbaum Percy Noah James E. , “Sportugese: A Study of Sports Page Communication,” Journalism Quarterly, 36:163–70 (Spring 1959).

Troldahl Verling C. , “Mediated Communication and Personal Influence: A Field Experiment,” unpublished Ph.D. dissertation, University of Minnesota, 1963.

Troldahl Verling C. Carter Roy E. Jr. , “On the Measurement of Sex,” American Behavioral Scientist, 8:13–14 (February 1965).

Troldahl Verling C. Jones Robert L. , “Predictors of Newspaper Advertising Readership,” Journal of Advertising Research, 5:23–27 (March 1965).

Troldahl Verling C. Jones Robert L. Barden James S. , “Television's Influence on the Entertainment Function of Newspapers” (in press).

Troldahl Verling C. Robeck George B. , “The Influence of Message Organization and Style Strategies on Comprehension and Decision-Making,” paper read to the annual convention of the Association for Education in Journalism, Syracuse University, August 1965 (mimeographed).

Troldahl Verling C. Van Dam Robert , “Face-to-Face Communication About Major Topics in the News,” Public Opinion Quarterly (in press).

Troldahl Verling C. Van Dam Robert Robeck George B. , “Public Affairs Information-Seeking from Expert Institutionalized Sources,” Journalism Quarterly, 42:403–12 (Summer 1965).

Tumin Melvin M. , “Exposure to Mass Media and Readiness for Desegregation,” Public Opinion Quarterly, 21:237–51 (Summer 1957).

Westley Bruce H. Barrow Lionel C. Jr. , “An Investigation of News-Seeking Behavior,” Journalism Quarterly, 36:431–38 (Fall 1959).

Westley Bruce H. Lynch Mervin D. , “Multiple Factor Analysis of Dichotomous Audience Data,” Journalism Quarterly, 39:369–72 (Summer 1962).

Westley Bruce H. Mobius Joseph B. , “A Closer Look at the Non-Television Household,” Journal of Broadcasting..

Westley Bruce H. Severin Werner J. , “A Profile of the Daily Newspaper Non-Reader,” Journalism Quarterly, 41:45–50 (Winter 1964).

Winston Don C. , “Study of a Specialized FM Radio Audience,” Journalism Quarterly, 32:489–90 (Fall 1955).

Wrolstad Merald E. , “Adult Preferences in Typography: Exploring the Function of Design,” Journalism Quarterly, 37:211–23 (Spring 1960) and “A Correction,” 37:440 (Summer 1960).