Readers' ratings of magazine item titles on a thermometer-type scale are efficient predictors of readership, the author of this study has found. He presents data concerning the reliability and validity of “title-rating” and suggests ways in which editors and researchers might make use of the technique.
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References
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HaskinsJackB., A content-oriented method for systematic controlled expansion of a magazine audience. Unpublished doctoral thesis, University of Minnesota, 1959. (L. C. Card No. MIC 59–6055).
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HaskinsJackB., “Title-Rating: A Method for Measuring Reading Interests and Predicting Readership,” Educational and Psychological Measurement. In press, Winter, 1960.
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