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Rigidity of Advertising Rates in Depression and Boom Years

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online June, 1947

Rigidity of Advertising Rates in Depression and Boom Years

Volume 24, Issue 2

https://doi.org/10.1177/107769904702400204

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