Setting the Agenda for a Social Movement: A New Approach to the Network Agenda Setting Model

Abstract

This study examined the network agenda setting (NAS) influence of mainstream and partisan media on the public during the 2018 #NeverAgain social movement on X. Using a unique theoretical and methodological approach, it also investigated the NAS impact of social movement leaders. Results showed that the news media as a whole and the mainstream, liberal, and conservative media, respectively, had varying NAS effects at the micro-attribute level. Findings also indicated that social movement leaders were able to influence public opinion independently.

Keywords

network agenda setting semantic networks micro-attributes social movement #NeverAgain

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