Book Review: Media Analytics: Understanding Media,Audiences,and Consumers in the 21st Century by C. Ann Hollifield and Amy Jo Coffey

Fernando N. (2016, April 14). How data has taken Weather Company’s advertising, audience strategy by storm. International News Media Association. www.inma.org/blogs/conference/post.cfm/how-data-has-taken-weather-company-s-advertising-audience-strategy-by-storm