Abstract
This case study explores gender stereotyping by comparing the ways in which vice presidential candidates Sarah Palin and Joe Biden were portrayed on Internet blogs. Results suggest Palin did not suffer from a lack of attention. While she did receive a considerable amount of coverage focusing on her personality and personal life in comparison to Democratic candidate Joe Biden, that was likely a result of her unique candidacy and persona. Perhaps most important, the blogs did not play to traditional gender stereotypes concerning issue coverage even as a stereotypically male issue dominated the political agenda.
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