Abstract
Annie Wittenmyer was elected the first president of the national Woman's Christian Temperance Union in 1874, followed by Frances Willard in 1879. Both came to the leadership as well-known Christian women, seasoned by a range of communication experiences and committed to temperance reform. Using their books and speeches as primary sources, this study examines how their faith influenced their communication strategies in conducting their advocacy work. Their ideas reflected principles of evangelicalism, home missionary work, and the Social Gospel, offering a new perspective on the role of religion in public relations history.
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