Abstract
This experiment examines whether the presentation mode of televised debates impacts how viewers assess the issues debated. Participants were exposed to a segment of televised debate on either a single- or split-screen. Candidate character and party attachment were more important in how viewers formed opinions of the debated issue with the split-screen than with the single-screen. On the other hand, in the split-screen condition, viewers relied less on pre-existing notions when forming opinions of the debated issue than they did with the single-screen condition. Such modality effects were particularly pronounced for those with low-levels of political attentiveness.
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