Abstract
The nonprofit sector of the American media is a vast but little-explored, little-understood segment of the industry. This paper examines the magazine publishing activities of tax-exempt organizations in the United States, drawing on a variety of sources to show that nonprofit publishers represent a large and stable sector of the overall magazine industry, exceeding the number of for profit publishers and accounting for more than 7% of advertising revenue. Roughly half of the advertising revenue is earned by 100 organizations.
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