Media Use and Human Values

Abstract

Research shows that both values and some media effects develop slowly, over a similar time frame. The current study uses cross-sectional data collected during the second round of the European Social Survey— including a twenty-one-question Schwartz Value Survey—to look at links between individual values and exposure to newspapers, television news and entertainment, radio news, and the Internet. The results support the hypothesis that media exposure—particularly entertainment television and Internet use—is linked to value orientations.