Building an Understanding of the Main Elements of Management in the Communication/Public Relations Context. A Study of U.S. Practitioners' Practices

Abstract

This study is part of an international research program identifying the managerial elements of public relations work. Building on previous research studies, this study had two aims: (1) examining the efficacy of the five-factor model emerging from the previous U.K. study, and (2) identifying and exploring U.S. practitioners' managerial elements. The results include validation of the five-factor model among U.S. practitioners, along with identification of managerial role characteristics in U.S. organizations.