Talking a “Blue” Streak: Context and Offensive Language in Prime Time Network Television Programs

Abstract

This study examined the context of offensive language heard in prime-time programs aired on seven broadcast networks in 2001. Offensive words occurred more in the 9–10 p.m. hour. Situation comedies contained more instances of objectionable words than other program genres, but offensive language was more likely to be heard in a non-humorous setting. Most objectionable words were directed at another character, and lead characters were more likely to curse than secondary characters. Finally, vulgarities were typically met with either a neutral or positive reaction.