Measuring Newscast Accuracy: Applying a Newspaper Model to Television

Abstract

Measuring accuracy has been a part of academic literature since the mid-1930s. Most accuracy surveys, even those for television, send printed stories to sources for their evaluation. This study develops a workable design to measure television news accuracy by sending video copies to sources. It also adapts a questionnaire from the newspaper literature for use in television. The research method was used to assess the accuracy of local television in Cleveland.