Abstract
A total of 225 public relations practitioners and journalists in South Korea were surveyed regarding eleven types of offline source-reporter interaction (i.e., telephone contact, fax/mail/wire/courier press releases, interviews, press conferences, private meetings, etc.), and nine types of online source-reporter interaction (i.e., e-mail news releases, multimedia press kits, streaming audio/video clips, organizational homepages, Web site pressrooms, online discussion group/forum, etc.). In all types of source-reporter relationships, both parties disagree and inaccurately predict the other's view. However, respondents expect that online media relations offer promise, with both groups predicting less conflict in online source-reporter relationships.
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