AlbaRichard (1990), Ethnic Identity: The Transformation of White America, New Haven, CT: Yale University Press.
4.
American Demographics (1991), “American Diversity,” Desk Reference Series, No. 1.
5.
Baker-WoodsGail (1995), Advertising and Marketing to the New Majority: A Case Study Approach, Belmont, CA: Wadsworth.
6.
BarneyLee (1991), “Marketing to minorities: The best-kept secret in advertising,” Direct3(1), 33–6.
7.
BentleyMarjorie (1991), “Coloring in today's advertising mosaic: The CAF's new Race Relations Advisory Council offers help to marketers,” Marketing, December 16, 15.
8.
BermanGary (1997), “Trend spotting: Where the ethnic market is heading,” Advertising Age, November 17, 27.
9.
BerryJon (1991), “6 myths about black consumers,” Adweek's Marketing Week, May 6, 16–19.
10.
BushRonaldAlanResnikBruceStern (1980), “A content analysis of the portrayal of black models in magazine advertising.” In Marketing in the 80s: Changes and Challenges, RichardBagozzi et al. (eds), Chicago, IL: American Marketing Association, 484–487.
11.
Choudhury, Pravat and Lawrence Schmid (1974). “Black models in advertising to blacks,” Journal of Advertising Research14(3), 19–22.
12.
Deshpande, Rohit, and Douglas Stayman (1994), “A tale of two cities: Distinctiveness theory and advertising effectiveness,” Journal of Marketing Research, Winter, 57–65.
13.
DunnWilliam (1992), “The move toward ethnic marketing,” Nation's Business80(7), 39–45.
14.
GoernsCarrie (1992), “Retailers boost efforts to target African-American consumers,” Marketing News, June 22, 2–5.
15.
FawcettAdrienne (1995), “Ethnic shops see shifting definition of ‘general’ ad efforts,” Advertising Age, July 17, S-1.
16.
FisherChristy (1996), “Black, hip and primed (to shop).” American Demographics18(9), 52–57.
17.
FontanaAndreaFreyJames (1994), “Interviewing: The art of science,” in DenzinN.K.YvonneLincoln, Handbook of Qualitative Research. Thousand Oaks: Sage.
18.
GutierrezFelix (1990), “Advertising and the growth of minority markets and media,” Journal of Communication Inquiry14(1), 6.
19.
JewlerJerome (1995), Creative Strategy in Advertising, Belmont, CA: Wadsworth, 295–309.
20.
KinterKim (1995), “Struggling to win back blacks,” Advertising Age66(14), S20–21.
21.
LuntPeterLivingstoneSonia (1996), “Rethinking the focus group in media and communications research,” Journal of Communications46(2), 79–98.
22.
MillerRon (1988), “A positive image: Blacks getting improved TV roles as stereotypes fad from screen,” Lexington Herald-Leader, March 6.
23.
Minority Markets Alert (1998), “One view: Minority marketing is about recognizing disenfranchised consumers,” 10(4), 1–4.
24.
MorganDavid (1988), Focus Groups as Qualitative Research, Newbury Park, CA: Sage.
25.
MoriartySandraLisaRohe (1992), “Cultural palettes: An exercise in sensitivity for Designers,” Journalism Educator46 (4 Winter), 32–37.
26.
SchnuerJenna (1996), “The color of money,” Folio, November 1, 48–49.