BeckerLee B.KosickiGerald M., “Annual Census of Enrollment Records Fewer Undergrade.”Journalism Educator, 48, 3 (1993).
5.
DeckingerE.LBrinkJames M.PrimaveraLouis H., “How Can Advertising Teachers Better Prepare Students for Entry-Level Advertising Agency Jobs?”Journal of Advertising Research, 29, 6 (1989/1990).
6.
DonnellyWilliam J.“Correlating Top Agency Success with Educational Background.”Journalism Educator, 47, 1 (1992).
7.
GiffordJohn B.MaggardJohn P.“Top Executives' Attitudes Towards Academic Preparation for Careers in the Advertising Profession in 1975.”Journal of Advertising, 4, 4 (1975).
8.
GuadinoJ.“Grass-roots and inter-disciplinarian: A study of advertising agency recruiters' perceptions of the value of undergraduate advertising education.” In LeckenbyJ. (Ed.), Proceedings of the 1988 Conference of the American Academy of Advertising, Austin, TX (1988).
9.
HuntShelby DChonkoLawrence B.Wood VanR.. “Advertising Education and Successful Advertising Careers: Are They Related?”Journal of Advertising Research, 27, 2 (1987).
10.
RossBill ISchweitzerJohn. “Most Advertising Programs Find Home in Mass Communication.”Journalism Educator, 45, 1 (1991).
11.
RossBill I.The Status of Advertising Education, Lubbock, Texas: PrinTech, 1991.
12.
RotzollKim B.BarbanArnold M.. “Advertising Education.”Current Issues and Research in Advertising, 1, 16 (1984).