Symbolic Communication: Reading Material Culture

Barthes Roland (1972). Mythologies. New York: Noonday.

Berger Arthur Asa (1989a). Signs in Contemporary Culture. Salem, Wis.: Sheffield Publishing.

Berger Arthur Asa (1989b). Seeing is Believing: An Introduction to Visual Communication. Mountain View, Calif.: Mayfield Publishing.

Berger John (1988). Ways of Seeing. London: BBC Penguin.

Belk Russell , ed. (1991). Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey. (Provo UT: Association for Consumer Research.

Belk Russell , ed. (1988). “Possessions and the Extended Self,” Journal of Consumer Research 15, 139–168.

Csikszentimihali, Mihaly and Eugene Rochberg-Halton (1981). The Meaning of Things: Domestic Symbols and the Self. New York: Cambridge University Press.

Eco Umberto (1979). A Theory of Semiotics. Bloomington, Ind.: Indiana University Press.

Ewen Stuart (1988). All Consuming Images. New York: Basic.

Fetterman David (1989). Ethnography: Step by Step. Newbury Park CA: Sage.

Fiske John (1989). Understanding Popular Culture. Boston: Unwin Hyman.

Geertz Clifford (1972). The Interpretation of Cultures. New York: Basic.

Herskovits Melville (1963). Cultural Anthropology. New York: Knopf.

Hirschman Elizabeth , ed. (1989). Interpretive Consumer Research. Provo, Utah: Association for Consumer Research.

Levy Sidney (1959). “Symbols for Sale,” Harvard Business Review 37, 117–124.

McCracken Grant (1990). Culture and Consumption. Bloomington, Ind.: Indiana University Press.

Nichols Bill (1981). Ideology and the Image. Bloomington, Ind.: Indiana University Press.

Sayre Shay (1992). “Brand Association as a Source of Self-Definition for the Collegiate Consumer.” Working Paper. Department of Communications, California State University, Fullerton.

Solomon Jack (1988). The Signs of Our Time. Los Angeles: Tarcher Inc.