An Expert Systems Approach for PR Campaigns Research

Arcidiacono Tom (1988). Computerized reasoning. PC Tech Journal (May, pp. 44–56).

Cameron G. T. (1991). The advisory board of the future? Expert systems in public relations. In Brody E. W. (Ed.), New technologies in public relations, (pp. 319–330) New York: Foundation for Research in Public Relations.

Cameron G. T. Yang J. (1991). Refining Grunig's situational theory: The addition of valence of support as a key variable. Journalism Quarterly, 68(4), 620–629.

Cook R. L. Schleede J. M. (1988). Application of expert systems to advertising. Journal of Advertising Research, 28(3), 47–56.

Cutler S. J. (1973). Current and retrospective student evaluations of a computer-based research curriculum in an introductory sociology course. In Proceedings of a Conference on Computers in the Undergraduate Curricula, (pp. 236–238). Claremont, Calif.

de Goede M. P. M. Baarda D. B. (1989). Computer aided instruction for designing social research. In Oosthoek Hans Vroeijenstijn Ton (Eds.). Higher education and new technologies, Proceedings of the Fifth Congress Association for Research and Development in Higher Education and the Dutch Association for Research and Development in Higher Education (pp. 143–147). New York: Pergamon Press.

Feigenbaum E. McCorduck P. Nii H. P. (1988). The rise of the expert company. New York: Times Books.

Griswold P. A. (1985). Differences between education and business majors in their attitudes about computers. AEDS Journal, 18(3), 131–138.

Grunig J. E. (1988, July). Reconstruction of a situational theory of communication: Internal and external concepts as identifiers of publics for AIDS. Paper presented at the meeting of the Association for Education in Journalism and Mass Communication, Portland, Ore.

Grunig J. E. Hunt T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.

Harmon P. (1988). Appendix: Expert systems in use. In Feigenbaum Edward McCorduck Pamela Nii H. Penny , The Rise of the Expert Company (pp. 273–315). New York: Times Books.

Harmon P. Maus R. Morrissey W. (1988). Expert systems tools and applications. New York: John Wiley & Sons, Inc.

Harmon P. Sawyer B. (1990). Creating expert systems for business and industry. New York: John Wiley and Sons.

Lindenmann W. K. (1990). Research, measurement and evaluation: A national perspective. Public Relations Review, 16(2), 3–16.

Mahmood M. A. Medewitz J. N. (1989). Assessing the effect of computer literacy on subjects' attitudes, values, and opinions toward information technology: An exploratory longitudinal investigation using the linear structural relations (LISREL) model. Journal of Computer-Based Instruction, 16(1), 20–28.

Oxman S. (1985). Expert systems represent ultimate goal of strategic decision making. Data Management. (April).

Pavlik J. V. (1987). Public relations: What research tells us. Newbury Park, CA: Sage Publications.

Peters T. (1988). Foreword: The rise of the expert company. In Feigenbaum Edward McCorduck Pamela Penny Nii H. , The rise of the expert company (pp. vii–xiii). New York: Times Books.