Abstract
Get full access to this article
View all access options for this article.
References
1.“Agency Income Issue.”
Advertising Age , March 26, 1990 .
2.
Deckinger
E.L.
Brink
James M.
Primavera
Louis H.
“How Can Advertising Teachers Better Prepare Students For Entry-Level Advertising Agency Jobs?”
Journal of Advertising Research
29 ,6 (1989/1990 ).
3.“So You Want To Be A CEO.”
Fortune June 6, 1990 .
4.
Gifford
John B.
Maggard
John P.
“Top Executives’ Attitudes Towards Academic Preparation for Careers in the Advertising Profession in 1975.”
Journal of Advertising
4 ,4 (1975 ).
5.
Golman
Daniel
“Successful Executives Rely on Own Kind of Intelligence.”
New York Times , July 31, 1984 .
6.
Hunt
Shelby D.
Chonko
Lawrence B.
Van Wood
R.
“Advertising Education and Successful Advertising Careers: Are They Related?”
Journal of Advertising Research
27 , 2 (1987 ).
7.
Marquez
F. T.
, “Agency Presidents Rank Ad Courses, Job Opportunities.”
Journalism Educator
35 ,1 (1980 ).
8.
Ross
Bill I.
Schweitzer
John
“Most Advertising Programs Find Home in Mass Communication.”
Journalism Educator
45 , 1 . (1990 ).
9.
Ross
Bill I.
The Status of Advertising Education.
Lubbock, Texas : PrinTech , 1991 .
10.
Rotfeld
Herbert J.
“Ad Courses or Ad Curses?”
Advertising Age , October 28, 1985 .