Book Review: The PR Agency Handbook by Regina M. Lutrell and Luke W. Capizzo

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References

Brunner

B. R.

Zarkin

Yates

(2018). What do employers want? What should faculty teach? A content analysis of employment ads in public relations. Journal of Public Relations Education, 4(2), 21-50.

Dietrich

(2014). Spin sucks: Communication and reputation management in the digital age. London, England: Pearson.

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J. D.

Pressgrove

Colistra

(2019). Extending understanding of service-learning projects: Implementing place-based branding for capstone courses. Communication Teacher, 33, 45-62.

Luttrell

R. M.

Capizzo

L. W.

(2019). Public relations campaigns: An integrated approach. Thousand Oaks, CA: SAGE.

Newsom

VanSlyke Turk

Kruckeberg

(2007). This is PR: The realities of public relations (9th ed.). Belmont, CA: Thomson Wadsworth.