As with previous years, enrollments in journalism and mass communication programs in the United States have continued to decline. In 2015, such decline among undergraduate student enrollments was particularly prevalent in journalism sequences; in contrast, undergraduate enrollments in strategic communication sequences have seen some growth since 2013. Findings also reveal potential for journalism and mass communication programs regarding the growth and emergence of online degree programs and online course offerings, the development of the competencies and skills desired by employers, and other opportunities for the professional development of today’s practically minded students.
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BeckerL. B.VladT.SimpsonH. A. (2014). 2013 annual survey of journalism mass communication enrollments: Enrollments decline for third consecutive year. Journalism & Mass Communication Educator, 69, 349-365. doi:10.1177/1077695814555432
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BlandD. (2013, Spring). Mass communication programs must better adapt to changing professional world. ASJMC Insights, pp. 15-18.
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BoudreauxN. (2016, Autumn). Reinventing to stay relevant: A look at college media today. ASJMC Insights, pp. 7-10.
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BuschA.StruthersA. (2016). Owned and operated: A survey of student-run advertising and public relations agencies at ACEJMC accredited institutions. Developments in Business Simulation and Experiential Learning, 43, 54-106.
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CastanedaL. (2011). Disruption and innovation: Online learning and degrees at accredited journalism schools and programs. Journalism & Mass Communication Educator, 66, 361-373. doi:10.1177/107769581106600405
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SteffenB. (2014, Spring). Journalism programs must embrace notion that they are no longer training students for newsrooms alone. ASJMC Insights, pp. 7-9.
