Abstract
The so-called “Bologna process” is an effort to standardize higher education in Europe. Among journalism educators in particular, the goal is a harmonization of best practices in order to establish common training protocols. Contrary to assumptions, however, best practices often conflict with cultural values. Specifically, there has been little attention paid to on-camera behavior of TV journalists. Denmark is a case study where standard Anglo-American on-camera presentation styles violate deeply held cultural values. This paper argues that cultural differences matter and have serious consequences for European TV journalism educators in the age of globalization.
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