Abstract
This case study examines self-efficacy theory as a prescriptive model for helping journalism and mass communication students acquire the skills and confidence they need to learn and apply research methods. Journalism students enrolled in a graduate research methods class widely reported high math anxiety. But students attending optional classes designed to nurture mathematics self-efficacy showed significant improvement in fundamental math skills, overcoming a performance gap with other students in the course. Strategies are proposed for applying self-efficacy theory to research methods instruction.
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