The utilization of findings of applied retail research in the process of retail planning can be
improved when the research activities
are better linked to decision making in planning.
The "Decision Support System" approach provides a promising framework for estab
lishing such links. The nature of the DSS approach is described. In addition options for
the building ofa retail planning
DSS are explored. Emphasis
is laid on the recognizability
of information needs related to the planning process and the possibility to develop a
consistent theory on the dynamic operating of the retailing system. Considerations
regarding these issues are transferred into substantive as well as organizational require
ments to a retail planning DSS.
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