Debunking Misinformation About Genetically Modified Food Safety on Social Media: Can Heuristic Cues Mitigate Biased Assimilation?

Abstract

Focusing on debunking misinformation about genetically modified (GM) food safety in a social media context, this study examines whether source cues and social endorsement cues interact with individuals’ preexisting beliefs about GM food safety in influencing misinformation correction effectiveness. Using an experimental design, this study finds that providing corrective messages can effectively counteract the influence of misinformation, especially when the message is from an expert source and receives high social endorsements. Participants evaluate misinformation and corrective messages in a biased way that confirms their preexisting beliefs about GM food safety. However, their initial misperceptions can be reduced when receiving corrective messages.

Keywords

misinformation GM food safety social media biased assimilation heuristics

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