The media play a key role in communicating conservation issues such as human-wildlife conflict, but corresponding literature on how issues are represented is limited. This article traces the depiction of human-elephant conflict in the media by examining (a) how conflicts are framed and (b) how ultimate and proximate causes are communicated in Indian and international newspapers. Issues were often polarized or framed in dramatic terms, and consonance in reporting causes was lacking. Active engagement with the media is needed to produce a nuanced debate on conflict, for which recognizing the role of different actors and working closely with individual journalists are vital.
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