Precise Telecommunications has an opportunity to develop an operator services offering which will position it as a leading provider of Directory Assistance with Call Completion (DACC) information services. The strategic plan is to build this market leadership in stages by first improving the scope and/or quality of directory listings including call completion. In addition, Precise Telecommunications would continue to build its position of market strength by pursuing other wireless services and enhancements. This product will bring Precise a leading position in the marketplace in terms of quality and service.
Get full access to this article
View all access options for this article.
References
1.
Annual Report.PreciseTelecommunications, 1996.
2.
Annual Statement of the Precise Telecommunications to the FCC.
3.
Brown, Harry(Senior Product Manager)Personal Interview, October 29, 1997.
4.
Drucker, Peter F., The Practice of Management. New York: Harper & Row, 1954.
5.
Precise Telecommunications Team Meeting Report. 1997.
6.
Smith, Jack(Vice President of Precise Telecommunications). Personal Interview , November 23, 1997.
7.
Terry, George R., Principles of Management, 3rd edition. Homewood, III: Irwin, 1960, p. 493.
