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Abstract

The author explored the impact that telecommuting, or cybercommuting, has on the current corporate climate and details the need for a greater organizational leadership position for public relations professionals in managing the virtual office work force.

The author used information gathered from a qualitative study that detailed the job tasks and responsibilities associated with the telecommuter and analyzed the impact of technology in redefining the work environment.

Finally, the author, using a systems theory approach to detail how trained public relations professionals are ideally suited to take on greater organizational leadership roles in managing the telecommuting environment thus enabling organizations to reap greater benefits from the virtual office setting.

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Stepping up to assume greater organizational leadership: How public relations professionals are poised to lead the telecommuting charge in the new millennium

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