Abstract
Blue Cross/Blue Shield of Indiana embarked on an ambitious corporate transformation in 1986. This strategic journey and the leadership efforts that it took are highlighted in this case. How a huge bureaucratic organization employing 2,800 people and serving one state transformed into a diversified "family" of small companies (Acordia) that now serves 49 states, employs 7,000 people through 140 offices is depicted in this case study. It was an entrepreneurial vision transformed through powerful leadership into entrepreneurial action.
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