The current study examines the hope level of franchisees, top level executives, and franchisors to add to our understanding of the construct in improving overall motivation that could improve how franchises are managed. The concept of hope is a psychological construct that has been studied thoroughly in the academic and athletic areas, as well as in the psychological literature. It has not been studied in the context of franchising. The relationship between entrepreneurship, franchising, and organizational behavior is discussed and future studies explored.
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