Executive Summary The following discussion focuses on the leader persona and organizational identity. It offers a theoretical perspective based on conceptualizations ofleadership and the leader persona taken from a study of college and university presidents and provosts. This was a study of women's leader personas (Curry, 2000). In it, I suggest that there is a place for insights into self along with cognitive development associated with what Yekovich (1993) refers to as "domain related knowledge" (pp. 146-166). This is significant not only for leaders but also for consideration of the construction of organizational identity.