Executive Summary The area of executive coaching is gaining rapid interest in the field of organizational consultation. It has expanded beyond the role of helping an executive get back on track, to developing managerial skills and leadership development. Some of the potential benefits of executive coaching have not yet been fully utilized by many organizations in part due to cost. Resource constraints have made it difficult to implement executive coaching across a large group of managers in large organizations. This paper describes how one very large, geographically dispersed organization implemented a comprehensive coaching by proxy program through the use of in-house resources. The specific application content coaching was aimed at helping managers better utilize and benefit from organizational climate surveys.
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